Friday, December 27, 2019
Many protestants, not brought up in liturgical church settings, find themselves taken aback and confused when first reading the Nicene Creed. This is true especially pertaining to what the creed says about the church. Unfortunately, in many Baptist, Pentecostal, and non-denominational Churches, the Nicene Creed is unfamiliar or unknown to the majority of Church members. A common argument against the use of creeds is Ã¢â¬Å"why use a creed when weÃ¢â¬â¢ve got the bible?Ã¢â¬ While this may seem to be rooted in a very high view of scripture, Carl R. Trueman suggests that it is possibly Ã¢â¬Å"an unwitting capitulation to the spirit of the age.Ã¢â¬ In short, Trueman argues that the three assumptions of confessionalism, the past being important and of positive relevance today, language as being a stable transmission of truth throughout time, and the need for a body or institution capable of composing and enforcing creeds, are all countercultural in todayÃ¢â¬â¢s world. TruemanÃ¢â ¬â¢s third assumption can sound like nails on a chalkboard for many Christians. A seemingly ironic distrust of religious organizations exists heavily within Christianity. This skepticism about the church is why Ã¢â¬Å"one, holy, catholic, and apostolic churchÃ¢â¬ can be a difficult thing to say, let alone believe. However, it is a misunderstanding of the church that leads to distrusting the creedÃ¢â¬â¢s validity when it comes to the Bride of Christ. This paper sets out to affirm that there truly is one, holy, catholic an apostolic church. Even in
Wednesday, December 18, 2019
Shelter is a basic need and all human beings are entitled to it. Though some may have shelter, they not find a home. Homelessness has become rampant throughout the US population. Each day more and more people are reported not to have this basic need, sleeping in the streets and wandering all day long. This has become a major area of concern for the government, social services providers and social policy makers. The government through the US Department of Housing and Urban Development has put in enormous efforts to combat the annual rise in homelessness but the situation has not significantly been curbed. Last year, for instance, there were 92, 593 homeless people who were reported to be chronically homeless. Although this is a 16 percent drop from 2010 statistics, the current figure is enormous enough to give sleepless nights to policy makers and the federal government. (US Department of Housing and Urban Development). This brings to question what the real odds bedeviling access to p roper shelter are. While there is interplay of numerous factors, key among them is the rise in poverty levels. As the poverty index rises, so does the inability to afford basic shelter units. Many of the US state governments (majorly New York) have placed rent controls so as to make housing affordable to its citizens. Landlords rent their housing units to tenants at government-controlled prices. This is done by the introduction on price ceilings and price floors. Tenants are therefore enabledShow MoreRelatedHomelessness : A Worldwide Public Health Crisis Essay1423 Words Ã |Ã 6 PagesHomelessness: A Worldwide Public Health Crisis In the United States, there were approximately 564,708 people who were homeless on a single winter night in 2015 (Housing and Urban Development, 2015). Worldwide, acquiring an accurate picture of homelessness has proven challenging due to varying definitions country to country. 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Introduction Homelessness is described as the state where people are deprived ofRead MoreHomelessness : America s Resources For The Homeless Are Scarce1452 Words Ã |Ã 6 PagesRunning Head Homelessness in America Resources for the Homeless are Scarce in America Justin Hooks Fayetteville State University 2/27/2015 Abstract In this study, I will take the time out and investigate the effects that every day citizens have on homeless citizens and how we can play a big role in helping homelessness decrease. Over the past years many citizens havenÃ¢â¬â¢t established safe and stable places to live. I will then elaborate on how you can be sheltered and unsheltered and still
Tuesday, December 10, 2019
Question: Describe about the Marketing Plan of Travelodge? Answer: Introduction This marketing plan is developed in relation to Travelodge which has been a growing company in UK providing accommodation services to tourists and business segment people. This marketing plan is aimed at creating awareness of Travelodge by way of focusing extensively on the digital communication media. In order to perform this marketing planning process, the analysis specifically focuses on a critical external and internal environment faced by Travelodge and this is followed by the identification of target audiences, segmentation, and brand positioning strategy for Travelodge. Finally, an assessment of the marketing mix strategy through the application of 7Ps would be performed for Travelodge. External and Internal Environment Analysis This section analyses the external and internal environment condition facing Travelodge by way of applying theoretical tools. Based on the analysis of the external and internal environment of the company, appropriate segmentation and marketing mix strategies can be devised. The external environment analysis through Porter five forces and internal environment through SWOT analysis in relation to Travelodge is performed as follows: Porter Five Forces: The evaluation of the external environment facing Travelodge is performed as follows: Bargaining Power of Buyers: The bargaining power of buyers is regarded as higher in the industry because the case analysis indicates that Travelodge is required to undertake different major strategies in retaining its customers. The higher competition level especially in respect to low budget hotels in UK also enhances the bargaining power of buyer (Pride and Ferrell, 2010). Bargaining Power of Supplier: The bargaining power of supplier is lower in the industry because of the availability of large number of suppliers offering the low cost accommodation and dinning facilities in UK. This ultimately reduces the bargaining power of suppliers such as Travelodge in serving its customers (Grnroos, 2010). Threat of Substitutes: In respect to the threat of substitute is concerned, it is regarded as lower because the accommodation and dinning services are essential to tourists. Tourists coming from different parts of the world would definitely need accommodation services and thus, the availability of substitute is lower (Cheverton, 2005). Rivalry among Existing Firms: The threat of rivalry within existing firms is significantly higher in the tourism industry. The presence of accommodation service providers in both the leisure class and business class is higher across UK and such higher competition level necessitates businesses like Travelodge to consider for additional strategies in marketing to attract potential customers. Threat of New Entrant: The threat of new entrant is regarded as lower in the industry, and the major reason leading to such lower threat of new entrant is mainly medium to higher because it does not require huge investment to be made. A firm with lower overall investment could consider for providing accommodation services targeting lower to medium customer groups (Grnroos, 2010). SWOT Analysis: SWOT analysis aimed at evaluating the internal performance of Travelodge is performed as follows: Strengths: An analysis of the case study of Travelodge indicates the strength of the company as its leading position in the industry in targeting the middle end consumers. It offers wide range of services specific to both the business class and leisure travellers. It has been the first company to introduce advertising on TV and the location of Travelodge across majority of the prominent location is another major advantage (Sengupta, 2005). Weakness: In respect to the weaknesses are concerned, there are certain major weaknesses that are evident. The major weakness that is evident in respect to Travelodge is mainly that the company serves only in the lower and middle income group tourists and travellers. Secondly, it has its branches in UK only and it is not recognised globally. So targeting global customers would be little difficult (Hooley and Graham, 2008). Opportunities: In respect to the opportunities are concerned, the main opportunity available to Travelodge is mainly the increasing scope available in achieving higher market share in the industry. The company is actively involved in various such communication practices and strategies aimed at enhancing its market share, and this indicates the growth opportunities as available to Travelodge. Threats: The major threats to Travelodge is mainly from the increasing competition levels across the industry whereby various travel and tourist service providers are providing the accommodation and restaurant service. Apart from this, the growth and development of premium class accommodation and service providers in UK is also posing threats to companies such as Travelodge (Lamb, Hair and McDaniel, 2008). Overall, the external and internal environmental analysis of Travelodge has revealed significant level of findings about the company. The findings can be utilised in addressing the most efficient marketing strategies for Travelodge in achieving higher success and growth in its performance. Identification of Segmentation, Key Target Audiences and Brand Positioning Segmentation, targeting and positioning (STP) is a crucial marketing analysis tool that enables marketers in remaining highly focused with respect to their goals. It is essential that these tools must be appropriately considered so that appropriate customers can be served with the companys offerings and higher growth can finally be possible. In respect to Travelodge, the consideration of these specific marketing tools is performed as follows: Segmentation: Segmentation of the market is essential so that it is clear to the marketer that which market in particular is required to be served by them. Segmentation is mainly the classification of the entire market or it indicates the division of entire market into submarket so that they can be targeted efficiently. In respect to Travelodge, it provides accommodation and restaurant services, and as a result, the market can be segmented into business class and leisure class customers. Business class customers could be those who comes to a country to attend their business purposes and requires accommodation services. The leisure class customer includes those customers who come to a country with the purpose of relaxation and spending their time in leisure. These are the two types of customers that cover up the entire tourism and accommodation industry in particular (Sengupta, 2005). Targeting- Targeting of specific customers is essential so as to achieve higher business growth. Targeting strategy requires specific targeting of customer within the business segments as available in the industry. In respect to Travelodge, the services as offered by the company are specifically aimed at satisfying both the business class and leisure class customers. The rooms within the hotel are designed in a manner aimed at satisfying the requirements and expectations of both these customer types. Hence, the best possible targeting strategy as available to Travelodge is to target both the leisure class as well as business class customers. However, an analysis of the case study on Travelodge further indicated that the company specialises in offering services to medium and low end customer groups. As a result, the demographic profile of the customers that needs to be targeted is average customers that look good service at reasonable price. This particular market segmentation compris ing of business class and leisure class customers could be targeted for the accommodation and dinning services as offered by Travelodge. The international customers in particular should be targeted by Travelodge which could be done through digital marketing media tools by the company (Aaker and Joachimsthaler, 2000). Positioning: Apart from the selection of appropriate target market, the marketing strategy requires appropriate positioning of the performance of Travelodge within its customers. Positioning is aimed at creating an image in the minds of people, and the strategy in relation to positioning in respect to Travelodge is mainly to promote it as the best quality provider of accommodation and restaurant services to travellers from UK and outside the world. By positioning it as the best provider of quality accommodation services to business class and leisure class customers, it could be possible to achieve higher growth and success to Travelodge in attracting more and more customers. The positioning as the best provider of quality accommodation services should be performed by Travelodge over digital mediums such as Facebook, Twitter, Internet marketing etc in order to cover up its intended target audience (Sengupta, 2005). Marketing Mix through Digital Communication Marketing mix decisions are crucial from the point of view of allowing the organisation in achieving higher success levels. The marketing mix requires the consideration of 7Ps in particular and these are analysed in relation to Travelodge as follows: Products: The core product of Travelodge is the accommodation services, and the restaurant services. The strategy in relation to its accommodation should be to provide rooms for business class people that are accommodated with features such as wi-fi services, internet facilities, and there should be conferencing rooms, meeting rooms in the hotel, and video conferencing facilities etc. In serving its basic leisure class customers, the focus should be on providing television, network connectivity, internet services, rooms approximated to lower disturbances etc. (Hart and Johnson, 2007). Pricing: The pricing strategy is crucial and in order to efficiently target the selected market segment, Travelodge is required to maintain an average pricing policy so that middle end consumer groups can be targeted and they could be encouraged in visiting Travelodge in availing its services. The focus should be on offering value to the customers for the money spent by them. Place: The place strategy is crucial and analysis of the given case of Travelodge indicates that the company provides its services across 200 properties that are owned by the company presently. However, the most significant price strategy that has been recommended to Travelodge is to consider the establishment of more properties in UK. Regarding international customers, it could enter into tie-ups with the global travel and tourism consultancy service providers. This will provide huge exposure to the company (Frazier, 1999). Promotion: The role of promotion is important because it attracts more and more customers. As the focus of Travelodge is to target both the international and domestic customers, the digital focus is quite significant to the company in attracting international customers. As for instance, internet marketing, promotions and strategies such as discounts on first booking with Travelodge, or coupons aimed at encouraging customers in availing its services are crucial. At the domestic level, Travelodge could consider for implementing promotional strategy such as promotion through news media and magazine, TV advertisements, coupons and vouchers etc. (Anderson and Vincze, 2006). People: In respect to service firms, the role of people strategy is crucial because people are the core assets providing services to their customers. With respect to people, the strategy of Travelodge should be to hire professional service providers that can provide best quality services, and have the relevant experience of handling domestic and international customers. Fluency in English and ways to interact with the customers should be aware to them. In respect to restaurant, best possible chefs with good experience should be considered so that customer needs can be positively addressed (Allen, 2001). Physical Evidence: The role of physical evidence is significant in respect to service organisations. The rooms as well as the initial customer entry should be well decorated giving best possible impression to them. The walls should be painted beautifully and articles should be installed throughout. The service personnel should be well dressed and cleanliness should be maintained. These aspects are important in retaining and sustaining customers in travel and tourism industry. The application of new and advanced technological equipments would ensure better display and provide good ambience to customers. Processes: With respect to processes, they should be excellent enough to provide best quality services to the final consumers. The processes should allow the service personnel in satisfying the customers query on immediate basis. The timelines factor is crucial and with such fast delivery to customers, it could be possible in ensuring their best possible satisfaction. The processes should be carried out with best technological processes and systems to facilitate higher efficiency levels. This particular marketing strategy is quite significant to Travelodge in satisfying its customers in a positive way. Conclusion In this marketing plan, the present scenario of Travelodge is assessed and based on the analysis, appropriate marketing strategy has been recommended to the company in achieving higher level of growth and success in its performance. The analysis leads to identification that Travelodge has achieved good position in the domestic market of UK, but in order to succeed in targeting international customers efficiently, digital marketing medium should be considered by the organisation in promoting itself across international markets. References Allen, M. (2001), Analysing the Organisational Environment, Select Knowledge Limited. Anderson and Vincze, (2006). Strategic Marketing (2Nd Ed.), Dreamtech Press. Aaker, D.A. and Joachimsthaler, E. (2000) The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge, California Management Review, Vol. 42 (4), 8-23. Cheverton, P. (2005), Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success, 2nd ed., Kogan Page Publishers. Frazier, G. (1999). Organizing and Managing Channels of Distribution. Journal of the Academy of Marketing Science 27 (2): 226-240. Grnroos, C., (2010), Service Management and Marketing: A Customer Relationship Management Approach, John Wiley Sons, Manchester. Hart, CW. and Johnson, MD. (2007), Growing the trust relationship, Marketing Management, Spring, pp. 919. Hooley and Graham, H. (2008). Marketing Strategy and Competitive Positioning. Pearson Education. Lamb,C. W., Hair, J. F. and McDaniel, C. (2008). Essentials of Marketing. 6th ed. Cengage Learning. Pride, W.M. and Ferrell, O.C. (2010). Foundations of Marketing, 4th ed., engage Learning. Sengupta, S. (2005). Brand positioning: strategies for competitive advantage. 2nd ed. McGraw-Hill Education.
Tuesday, December 3, 2019
Teachers spend time preparing children to learn academic skills by creating lesson plans, classwork and homework assignments. Parents try to make sure their children complete homework assignments, turn them in on time and sometimes provide academic enrichment through after-school tutoring and learning games. Teachers and parents, however, can have a different understanding of who is responsible for ensuring that a child excels at school. According to ECAP Collaborative, the responsibility of a childs education can vary according to a parent or teachers point-of-view. Parents who feel that its solely their responsibility to educate a child have a parent-focused outlook, whereas in the school-focused paradigm, the teacher or school feels this is their primary responsibility. Discipline Discipline is a touchy subject for parents and teachers. Part of the responsibility of any teacher is to maintain class decorum by making sure students respect the rules so learning can flourish. Parents take on the responsibility of teaching children morals and values such as respect for others and self, and appropriate social skills. We will write a custom essay sample on Parents Vs Teacher or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Conflict arises when a teacher lacks classroom management skills or has to take over the dual roles as parent and instructor because a parent has a permissive style of discipline. In some cases, a parent may be hypersensitive to a teacher frequently Ã¢â¬Å"correctingÃ¢â¬ her child because she may feel this goes beyond the teachers role. A happy medium occurs when both teacher and parent work together to ensure the child respects rules inside and outside the classroom. Maintaining Contact Teacher conferences, notes sent home, open houses and phone calls are all traditional ways teachers use to connect with parents. In the parent-focused paradigm, parents take an active role by attending school meetings and making sure they are up-to-date with their childs progress. A parent may have work responsibilities and errands, however, which prevent her from staying in touch with her childs teacher. This lack of engagement can often frustrate a teacher who tries to keep the lines of communication open with a parent, thereby causing conflict in the teacher-parent relationship. Additionally, parental involvement in a lower societal-economic communities may be sporadic due to the stress of providing for the family and language barriers. Parental involvement can increase a childs success at school and more parents are taking an active role in their childrens education. In fact, according to an article on Child Trends Databank. com, parental engagement at schools rose significantly between 1997 and 2007. Other Considerations When a child has developmental and mental health issues, teachers and parents take on special responsibilities. If a teacher suspects that a child has a condition which affects her ability to function in the classroom, such as autism, attention-deficit hyperactivity disorder or depression, she will work with the parent to have the child tested. If an issue is identified, a teacher will provide additional supports through an instructional education program offered at school. Parents with special needs children often provide the child with counseling and adaptive technology to reinforce learning and social skills. The responsibilities of teachers and parents can overlap, but according to an article on PBS online, the key to any childs success in school is a positive parent-teacher relationship.